Drvn Rental Brand Identity
Brand identity design for drvn
Brand identity and Strategy
Project Duration
1 month
Who for
drvn, car rental in scotland providing rental experiecne for luxury cars.
My Role
Brand designer
Collaboration
Collaborated with photographers based in scotland to capture the brands essence
The Problem
The company wanted to launch their brand and needing a brand identity the gave its customers a premium feel. They had a clear vision of what this brand needed to look and feel like, they had given the Porsche brand as inspiration for their brand
Process & Approach
The project started with a discovery session to understand the clients needs better.
Exploring brand mood direction
I developed a series of brand direction for the client based on their vision and goals. With the brand direction chosen, we developed a series of logo marks for the client to choose from
Brand concepts
We then developed the brand by exploring how its story would unfold. We focused on the experiences created through shared driving, from road trips through the Highlands of Scotland to travelling with friends between cities and the moments of celebration where car rentals become part of the journey.
You rent, We deliver
A new tagline was formed for the brand, honing on the principle of providing an experience. This also helped ensure confidence in the team providing the high quality service for its customers
Brand identity and Strategy
We created a brand identity for drvn that reflected its premium values to deliver the best experience to their customers.
The identity is built around a restrained, confident mark designed to feel considered and enduring. It reflects the brand’s focus on quality and gives DRVN the flexibility to evolve and scale.
The new identity played a key role in launching the brand, giving it a clear and confident presence in the market. It helped establish a strong position early on, allowing the brand to stand apart from competitors and communicate its value with clarity.
