Drvn Rental Brand Identity
Brand identity and Strategy
Project Duration
1 month
About the project
Drvn is a premium car rental brand based in Scotland. I created the full brand identity and strategy, developing a restrained, considered mark designed to communicate quality and set the brand apart in the market from day one.
Who for
drvn, car rental in scotland providing rental experiecne for luxury cars.
My Role
Brand designer
Collaboration
Collaborated with photographers based in scotland to capture the brands essence
The Problem
The company wanted to launch their brand and needing a brand identity the gave its customers a premium feel. They had a clear vision of what this brand needed to look and feel like, they had given the Porsche brand as inspiration for their brand
Discovery
Process & Approach
The project started with a discovery session to understand the clients needs better.
Exploring brand mood direction
I developed a series of brand direction for the client based on their vision and goals. With the brand direction chosen, we developed a series of logo marks for the client to choose from
Brand concepts
We then developed the brand by exploring how its story would unfold. We focused on the experiences created through shared driving, from road trips through the Highlands of Scotland to travelling with friends between cities and the moments of celebration where car rentals become part of the journey.
Define
You rent, We deliver
A new tagline was formed for the brand, honing on the principle of providing an experience. This also helped ensure confidence in the team providing the high quality service for its customers
Develop
Drvn by you, drvn by our passion, drvn by detail
As part of the brand identity, we also had discussions on how the brand name could be expanded. We landed on using the brand name to expand it into various brand messaging and statements. This would help it to be remembered on different marketing materials
Delivery
The brand mark becomes motif for marketing materials
Creating an instantly recognisable theme that can be expanded
Using the brand motifs, we expanded and create a brand language that could be extended onto photography, marketing materials and brand assets
Outcome
The new identity played a key role in launching the brand, giving it a clear and confident presence in the market. It helped establish a strong position early on, allowing the brand to stand apart from competitors and communicate its value with clarity.
