BOXD
BOXD is a packaging company built for the e-commerce and healthcare sector, offering sustainable, tailored solutions. We worked with the founders to build a brand identity and strategy from the ground up, bold enough to cut through and grounded enough to last.
Brand Design
Project Duration
2 months
Who for
Forsythia Group, operating in scotlland and manage businesses within hospitality, rental and leisure
My Role
End to end Brand design
Collaboration
Collaborated with photographers
The Problem
The packaging industry has a visibility problem. Most players look the same: safe, corporate, forgettable. BOXD arrived with a genuinely different product and a scrappy founding energy, but no brand language to express it. Their audience, Gen Z founders and e-commerce operators, had seen every variation of clean-and-minimal. They needed something that felt like it belonged to them.
Process & Approach
Strategy
We began by understanding what BOXD actually wanted to stand for. Not just a packaging supplier, but a movement. A brand that celebrates the chaos of building something from scratch. The key insight was simple: while most packaging brands speak the language of logistics, BOXD's customers speak the language of the startup grind. Late nights, messy offices, shipping errors, small wins. We built the strategy around that world.
if you know, you know
The brand idea, if you know, you know, became the strategic foundation. It spoke directly to founders who had lived the experience BOXD was built to solve. Not aspirational in a distant way, but recognised. Earned.
Identity
The identity needed to match the attitude. We developed a wordmark built for impact: heavy, condensed, unapologetic. The BOXD logo works at scale across packaging, social and environmental applications without ever losing its edge. Packaging outlines from BOXD's own product range became a graphic language, a system of structural dielines repurposed as pattern, texture and motif. The result is an identity rooted in what BOXD actually makes.
Colour plays it loud. Yellow, teal, red and purple, a palette that refuses to blend into the background. Combined with the Unbounded typeface and a photography style built on harsh flash, raw contrast and candid energy, the brand communicates confidence before a single word is read.
Campaign Language
With the visual system in place, we developed a set of campaign lines designed to live across social, packaging and OOH. Each line speaks to the BOXD customer's reality, not packaging jargon but founder language.
Break the rules, not your bank. Packaging that thinks outside of the BOXD. More than packaging, it's a movement. That 'finally found the perfect' kind of packaging relaxation.
The tone is dry, self-aware and punchy. The kind of brand voice that gets shared because it sounds like something a real person would say.
Outcome
The new identity gave BOXD a clear, distinctive voice: bold, modern and instantly recognisable. With a cohesive visual system spanning packaging, social content, vehicle livery and brand extensions including BOXD Rentals and BOXD Storage, the brand arrived at launch positioned well above its weight class. BOXD no longer looks like a packaging company. It looks like a brand worth following.
