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Playwear is a clothing company for kids that provides play-friendly products.
Discovery
The aim for the project was to create a new brand system while maintaining the same philosophy that the company had started off with.
Define
I explored a couple of concepts. I played around with the idea of projecting the feeling of a toy into the logo while retaining simplicity and understandability of the design
Develop
In the development phase, we continued to refine the visual identity by experimenting with various iterations of the concept, including different designs for the letter "b" and "c" to reflect the company's name "Born Chasers".
Delivery
The introduction of a few elements allowed the brand to become more modern and trustworthy with its customers than before.
Simple lines and soft colours helps the brand to better engage with its target audience..
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