Tasked with designing and developing a new brand identity for Bornchasers Media, a Videography and photography company
Discovery
In the discovery phase of the project, we delved into the core values of Bornchasers Media with the creators. Through these conversations, it became clear that they desired to convey a sense of innovation, timelessness, and modernity in their brand identity. As the company specializes in the travel and tourism industry, we began to explore the concept of journey and movement as it relates to the brand. We used these insights to inform the development of a unique, visually striking brand identity that effectively communicates their values and differentiates them from competitors.
Define
Building on the insights from the discovery phase, we defined the concept of 'Born Chasers' and developed a strong visual identity to accompany it. We experimented with shapes that communicate movement and journey, reflecting the company's focus on travel and tourism. We also emphasized the importance of creating a trademark that is both futuristic and simple, to align with the desired image of innovation and modernity. The goal was to create a unique and cohesive visual identity that effectively represents the company's values and mission.
Trying a variation of ideas for the main trademark. exploring the idea of movement/speed through graphical repetition
Develop
In the development phase, we continued to refine the visual identity by experimenting with various iterations of the concept, including different designs for the letter "b" and "c" to reflect the company's name "Born Chasers".
